Unlocking Buyer Behaviour: 3 Key Types of Website Visitors
When it comes to turning visitors into customers, recognising that your website audience isn’t a one-size-fits-all group is key. Visitors come with different goals and expectations, so tailoring your approach to their unique behaviours can significantly impact your site’s success. Here’s a quick guide to the three main types of buyers you might encounter:
Trackers
Trackers are on a mission. They come to your site with a clear objective, using the search function to hunt down specific information. Once they’ve found what they’re looking for, they might need some convincing before taking the plunge. Your job is to provide the reassurance they need to make that final decision.
Hunters
Hunters have a general idea of what they want—like a new sofa or a camera—but they’re still exploring their options. They’re after detailed features and recommendations to guide their choice. Offering detailed comparisons and helpful suggestions can help Hunters narrow down their options and move closer to a purchase.
Explorers
Explorers are the dreamers of the online world. They come without a specific product in mind, simply looking for inspiration or ideas. Whether searching for the perfect gift or something to brighten up their living space, they’re drawn to best-sellers, promotions, and creative recommendations. Engage Explorers with eye-catching content and trending items to spark their interest.
By understanding these behaviours, you can create content that resonates with each type of visitor, making your site more effective and engaging.
Did you know?
- Trackers are 62% more likely to convert if they find what they want within the first few clicks. Streamlining your search functionality can significantly boost conversion rates. (Source: Nielsen Norman Group)
- 50% of online shoppers abandon their carts if they feel overwhelmed by too many choices. Hunters often need clear, concise options and recommendations to make a decision. (Source: Harvard Business Review)
- Explorers are 70% more likely to engage with content that includes curated recommendations or trending items. Providing inspiration and curated lists can help capture their interest. (Source: HubSpot)
- 53% of users spend less than 15 seconds on a website page before deciding if it’s worth their time. For Trackers, clear and accessible information is crucial. (Source: Adobe)
